The latest RISMedia webinar, Seize The Day: How to Stay Proactive, Productive and Competitive in a Challenging Market, offered agents evergreen advice on conducting their business and, in the process, securing listings. The event was moderated by Joe Rand, chief creative officer of Howard Hanna | Rand Realty. Panelists included Dean deTonnancourt, president & CEO of HomeSmart Professionals Real Estate, Stephanie Anton, president of Corcoran Affiliates and Darice Eppinger, REALTOR® with Keller Williams Tri County. The webinar was sponsored by Curbio and the company’s Market Development Manager Brittany Ortiz also sat in on the panel as their spokesperson.
Key takeaways:
- The most valuable thing an agent has to offer clients is advice.
- New agents who are used to the market high should brush up their client relationship-building skills to get ahead today.
- Unpaid client assistance isn’t a waste if it firms up your business connections.
- Professionals should work to educate consumers on what a good real estate agent is, as this benefits both parties when they work together.
Here’s what our esteemed panelists had to say:
“Everything we do leads right into the needs of the consumer, yet we don’t explain to the consumer how valuable our services are. As we look at the news headlines and things that are hot talking points right now and the national antitrust lawsuits that are happening, we need to be able to articulate—does the consumer know our value? What are they expecting from us? Are we telling them what they can expect from us? And conversely, what we’re going to provide. When we look at that transition of the marketplace over time, we need to make sure more so than ever that we are in front of the consumer and putting our best foot forward to become that trusted advisor”. –Dean deTonnancourt, president & CEO of HomeSmart Professionals Real Estate.
“When I went on listing appointments, they’d say, well, what makes you different? And I was able to say, I prep houses like nobody else. And all of the work is done upfront. So we’re on the market a shorter time, sell faster and for more money. Curbio ironically was a huge part of that because if I was up against somebody and they had a kitchen from the seventies, I would say, guess what? I have a perfect solution.” –Darice Eppinger, REALTOR® with Keller Williams Tri County.
“Some of the best agents I know are proactive in the sense that they don’t just wait for someone to call them. They position themselves consistently throughout the year and year over year as a resource. They say they’ll do an annual real estate review for people and say, it’s the end of the year. Let’s dig in, let’s look at the market data and I can tell you what’s going on in the climate, what’s happening with mortgage rates. I know you’re not ready to, I’m thinking about buying or selling, but come to me for advice and let’s price your house now just for fun. It’s a good way to keep a temperature, but for an agent, it’s an amazing way to stay in touch with their sphere to start a conversation.” –Stephanie Anton, president of Corcoran Affiliates.
Check out the full webinar here.
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