RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Updater Raises $60M in Funding to Grow in Relocation Market

Home Industry News
By RISMedia Staff
November 23, 2021, 4 pm
Reading Time: 2 mins read
Updater Raises $60M in Funding to Grow in Relocation Market

Updater Technologies, a technology platform powering the relocation industry, has announced it closed approximately $60 million of funding. Investors in the new convertible note round include multiple long-time backers of Updater, including Second Century Ventures, the strategic investment arm of the National Association of REALTORS®.

Updater has closed approximately $60 million, with an option to raise approximately $15 million in additional capital, for a potential total $75 million convertible note series. The holders of the convertible notes have the right to convert to equity upon a public listing at a future date. Including this recent financing round, Updater has raised over $250 million.

The investment comes at a time of rapid growth for Updater. With this new capital, the company will accelerate its hiring plan and introduce cutting edge moving and home-related solutions to millions of households across the United States.

“This financing round will allow us to deliver smarter, more integrated solutions to the millions of households that use our products each year,” said David Greenberg, founder and CEO of Updater, in a statement.

In the last 12 months, Updater has hired over 100 employees with a focus on product, design and engineering, bringing the total full-time employee count to well over 250. This funding round will accelerate product development under Chief Product Officer Josh Abrams, who joined Updater in May 2021. The financing will also help achieve several significant product milestones in support of Updater’s mission to be the go-to destination for all Americans to conquer their moves.

NAR has worked with Updater for many years. Updater participated in the inaugural NAR REACH program in 2013, designed to advance the most promising technology companies in the real estate and adjacent industries. This financing round marks the third investment in Updater from Second Century Ventures. Second Century Ventures co-led Updater’s Series A financing round with SoftBank Capital in 2014. Updater also supplies NAR with anonymous, real-time moving data to inform its trend forecasting and reporting efforts at national, regional and hyper-local levels. Additionally, Updater offers a suite of technology solutions for real estate brokerages, teams and agents that hundreds of thousands of REALTORS® leverage annually.

“From the outset of our relationship years ago, we saw how Updater successfully addresses the core challenges consumers face when moving,” said Mark Birschbach, NAR’s SVP of Strategic Business, Innovation and Technology, in a statement. “We’ve had a front-row seat to Updater’s innovation and growth as they’ve emerged as the industry leader, and we’re pleased to deepen our investment and partnership.”\

For more information, please visit www.updater.com.

Tags: Industry NewsMovingNARNational Association of REALTORS®Real Estatereal estate newsReal Estate TechnologyRelocationSecond Century VenturesUpdater
ShareTweetShare

RISMedia Staff

Related Posts

homes
Industry News

New Homes More Affordable in the Long Run, Despite Overall High Prices: Report

May 15, 2026
Mortgage
Industry News

Mortgage Mix: Rates Continue Rising; Major Lenders Share Quarterly Earnings

May 15, 2026
Rocket
Agents

Rocket Sues UWM for $100 Million Over Alleged Breach of Non-Solicitation Agreement

May 14, 2026
renovation
Agents

Renovation and Repair Pain Points, Myths and Realities

May 14, 2026
Mortgage Rates Inch Down This Week
Industry News

Mortgage Rates Inch Down This Week

May 14, 2026
MIAMI REALTORS® + RWorld Expand Global Reach at Major Real Estate Events in Canada, Spain
Agents

MIAMI REALTORS® + RWorld Expand Global Reach at Major Real Estate Events in Canada, Spain

May 14, 2026
Please login to join discussion
Tip of the Day

3 Ways to Reclaim Your Work-Life Balance

Exhausted? Learn how top real estate agents reclaim work-life balance with strategic boundaries, batched tasks and weekly planning. Burn out less, close more. Read more.

Business Tip of the Day provided by

Recent Posts

  • New Homes More Affordable in the Long Run, Despite Overall High Prices: Report
  • Mortgage Mix: Rates Continue Rising; Major Lenders Share Quarterly Earnings
  • Rocket Sues UWM for $100 Million Over Alleged Breach of Non-Solicitation Agreement

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X