Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
In today’s complex and competitive real estate market, ongoing training and coaching is crucial for professionals aiming to succeed and stand out. In addition to equipping real estate professionals with the necessary tools to refine their skills, improve service delivery and enhance their negotiation capabilities, prioritizing training and coaching is essential to maintaining relevance and…
Embracing artificial intelligence (AI) is more than staying ahead of technology. It’s also about enhancing our ability to make better-informed decisions driven by data, enabling personalized customer experiences at scale, and exploiting extraordinary productivity gains both for MLS staff as well as brokers and agents. Most people are not aware that they have been using…
Editor’s Note: The list is out! Click here to view this year’s Power Broker Report While business strategies change, adapt and evolve to keep up with the times, one thing that will never go out of style is the importance of putting the customer first. No matter which side of the equation you find yourself…
As brokerages navigate the evolving landscape and move toward their strategic goals, leveraging services offered by the MLS becomes mission critical. For those looking to expand their footprint and grow into new markets, it’s important to understand how the MLS fits into the mix—and how the services offered by MLSs can save them money while…
While all eyes are on 2024, MLSs across the board are doubling their commitment to ensuring that brokers end the year on a productive note. Whether that means breaking down barriers or introducing new technology to make accessing data easier, it’s more important than ever that an MLS solidifies its position as a true partner…
An integral piece of the real estate business for brokers, agents and the clients they serve, the role of the multiple listing service (MLS) continues to evolve. To address the ongoing shifts in the real estate landscape, MLSs are doubling down on their commitment, now more than ever, to provide the tools, resources and information…
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
