Best Practices

Being able to generate leads online is arguably the most important part of being a successful real estate agent. Whether...

I speak with a good many brokers who are evaluating how they will adapt their company to the ever-changing brokerage...

In 2019, the World Health Organization added "burnout" to its International Classification of Diseases, listing it as an occupational phenomenon....

Following up is critical to staying top of mind and nurturing relationships to convert leads into clients. While most agents...

It’s been a week of travel (grateful to be able to travel again), and a jam-packed week of meetings with...

There's more than one way to buy or sell a home. In today's environment, iBuyers and discount brokers are all...

Communication is primarily about creating a shared understanding. Nowhere is this more important than in sales, where your ability to...

All too often, REALTORS® want to know what will bring in the leads, but instead, they should be more focused...

I once saw a sign from a large brokerage that read, "It's not about the agent, it's about the brand."...

Everyone makes mistakes, even those seasoned professionals who never seem to falter. Perhaps what sets those great listing agents apart...