5 Last-Minute Gifts for Real Estate Agents
The holidays are here and in full swing. You may be looking for a last-minute gift for the real estate...
Best Practices
4 Ways to Capitalize on Testimonials
Client testimonials can be highly effective marketing endorsements. In a service-oriented field like real estate, testimonials give people an important...
The Key to Growing a Highly Successful Brokerage
Most broker/owners feel that recruiting is the most important thing to focus on to grow their brokerage. While I agree...
Why Use Metaphors and Analogies When Talking With Clients?
When I teach real estate agents how to conduct listing appointments, we always cover topics like handling objections and negotiating...
Thoughts on Leadership: Let’s Talk Team Chemistry
For our Thoughts on Leadership post this week, I want to talk about team chemistry. In sports, chemistry is everything....
Home-Staging Tips for Winter 2021
With the holiday season in full swing, it’s only natural that you’re not focusing on your 2021 business plan at...
Controlling Indoor Humidity: Why and How
High humidity in the home can cause more than discomfort. Excessive moisture can cause mold and mildew growth and, when...
Own the Listings, Own Your Market
7 Strategies Managers Can Use to Coach Agents to Generate Listings Quickly Listings have always been the most important way...
What It Takes to Become a Celebrity Real Estate Agent, Featuring Kofi Nartey
Paparazzi, glitzy parties, your name in the newspapers… Think that's what it's like being a celebrity real estate agent? For...
How Top Producers Spend More Time Selling
Focusing on the most critical part of the real estate cycle and using mobile-friendly tech solutions enables real estate professionals...
The Keywords in a Home Listing That Get a Buyer’s Attention Fast
With online research almost always the first step for buyers, it’s crucial to make sure your homes stand out and provide every bit of information that can create buzz. Read more.
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