4 Steps to an Inspired Marketing Strategy
In real estate—and in any career, for that matter—it's easy to step in line and follow a comfortable routine; however,...
Best Practices
Creating a Flexible Brokerage for Tomorrow’s Leaders
Brian Copeland, 2019 vice president of the National Association of REALTORS®, has two words for agents and brokers across the...
Leads: The Silent Secret to Recruiting, Retention
In the following interview, Greg Garrett, CEO of Greg Garrett Realty in Newport News, Va., discusses the firm's lead program,...
Seeding and Nurturing Your Neighborhood Real Estate Farm
Want to get a jump on the competition before the new year? Start planning now for the goals you want...
The Value of Agent Business Planning
Data from the National Association of REALTORS® (NAR) estimates that 87 percent of all new agents fail after five years in...
5 Cool Things You Can Get for Free
Getting a bargain is good, but getting something you want for free is even better. The hot deal sleuths at...
5 Action Items for Your 2019 Business Plan
As real estate professionals, we often try to predict what will happen next. What are the threats to our business?...
Pricing Strategy: Do You Have One?
The following information is provided by the Center for REALTOR® Development. The 21st century has so far presented multiple challenges...
Brokers: Achieve Wildly Successful Results With a Strategic Plan
I'm often asked by brokerages to help consult and coach their management teams to improve performance, predominantly the sales managers....
What Brokers Are Buying Their Marketing Departments for Christmas
With Thanksgiving behind us, we focus our attention on the Christmas and New Year's holiday celebrations. Along with budgeting, it's...
Parked and Productive: How to Turn Car Time Into Winning Video Content
How to ditch the studio setup and stiff, over-edited videos at your desk, and turn your parked car into a high-converting mobile content hub. Read more.
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