Beyond Your License: How to Continue Learning While Generating Leads
A dynamic, rapidly changing industry demands agents that are flexible and committed to growth. The best agents never stop learning,...
Marketing
Are You Allocating Your Time Efficiently?
Whether you are a newly-licensed agent or a seasoned veteran, allocating time efficiently and effectively is an essential skill to...
Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a...
Giving Agents What They Want: More Mature Leads, More Structure
George C. Wallace Owner Coldwell Banker Wallace Knoxville, Tenn. www.cbww.com Region Served: Knoxville and surrounding counties Years in Real Estate:...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana...
Do Your Customers Trust Your Broker Marketing?
The technology landscape for engaging with homebuyers is evolving at a rate not seen in recorded history. The average homebuyer...
Segmenting Contacts in Your CRM to Personalize Touchpoints
One of your most important jobs as a real estate professional is to make regular contact with your clients. By...
3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on...
Focus on Setting Listing Appointments
We all know that top-performing real estate agents list homes. Lots of them. There are so many fantastic things that...
VIDEO: The Gold Treatment – Broker Turns Single, Small Lead Into Lead-Gen Machine for Years
Editor's Note: Due to reader interest in a recent interview with Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in...
6 Key Numbers Buyers Must Examine Before Committing
“The rate should never be treated as a yes-or-no answer,” says Nick Nastos, founder of Chicago’s Property Shop. “I would be more concerned about a buyer closing with no emergency fund than one accepting a slightly higher rate with a manageable payment and cash still in the... Read more.
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