Getting (to) Real: How and Why One Team Leader Made the Call to Change Brands
The recent press release for a 20-member team leaving one national brokerage to align with another was fairly boilerplate; the ...
Tag: clients
3 Questions Every Agent Should Ask Hesitant Buyers
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens ...
Report: Homeownership First, Then Marriage, Kids and Job Changes
According to Coldwell Banker’s 2025 American Dream Report, 71% of aspiring homeowners are delaying at least one major life decision—getting ...
Now Hear This! 7 House Sounds Buyer and Seller Clients Shouldn’t Ignore
Listen up. Literally! Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller ...
Surefire Strategies for Selling Spectacular Estates to the Super-Rich
Above, the Ben Affleck/Jennifer Lopez estate for sale, and luxury agent Shauna Walters If there was one thing Ben Affleck ...
The Upshot on Mortgage Buydowns: A Valuable Tool in the Right Circumstances
Pop quizzes are never much fun for students. Luckily, adults don’t have to worry about them. Or do they? Well, ...
Alleviating Anger Pangs: How to Calm Buyers and Sellers When Emotions Rise
You’re showing a home to a married couple serious about buying. It’s all perfectly pleasant as you go room to ...
Put It in Neutral! How to Avoid Playing Favorites When Working With Couples
When it comes to working with married couples looking to purchase a home, real estate pros have different strategies in ...
Top Tokens of Appreciation After a Referral
Extending a gift to clients after closing is a time-honored (though certainly not mandatory) real estate practice. Another person to ...
From Contacts to Closings: How to Turn Who You Know Into Business That Grows
Whether you’re brand new to real estate or just hitting the reset button on your business, there’s one thing I’ll ...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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