3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on ...
Tag: Listing Presentation
Focus on Setting Listing Appointments
We all know that top-performing real estate agents list homes. Lots of them. There are so many fantastic things that ...
Branding Yourself as Human
Being likable and relatable is one of the best ways to market yourself to potential clients. Although likability is an ...
Appointments Make Sales Happen
Face-to-Face Appointments Are Key to Success The only way I know for us to make money in this business is ...
Stay Engaged: Always Get the Next Appointment
Your Hairdresser Does—So Can You Having a difficult time converting new leads into clients? Agents tell me all the time ...
Digital Marketing to Differentiate Your Team to Win More Business
In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team ...
How to Avoid Reducing Your Commission
In today's economy, everyone is trying to pinch pennies. In real estate, one way sellers attempt to do this is ...
The Power of Presence
The fact is, not being present can cost you not only listings, but relationships, as well. If you've ever heard ...
Focus Your Team on Building Relationships, Not Just Closing Deals
I know how long it takes to create a new buyer or seller relationship into an actual client, then a ...
How to Manage Client Expectations in 4 Steps
Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship. If you struggle with setting ...
7 Potential Under-the-Radar Issues That Could Derail a Deal
Key issues include the property’s history, potential environmental hazards and neighborhood dynamics that aren’t immediately obvious. Read more.
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