Op-Ed: Zillow Is Winning—And It’s Our Fault
If the title stings a little, good. It’s supposed to. Because while the real estate industry has been caught up ...
Tag: real estate coaching
Unlocking the Power of Coaching
Above: Tomie Fox If there’s one truth real estate professionals can agree on, it’s the fact that the industry is ...
Why Real Estate Agents Deserve More Respect (and How to Claim It)
Ask someone to name respected professions, and they’ll likely mention doctors, lawyers or financial advisors. But real estate agents? Too ...
Buffini Continues New Virtual Live Coaching Series
The second session in Buffini & Company’s new virtual coaching series to help real estate professionals sharpen their skills in ...
New ‘Buffini Coaching Summit’ Series Coming Soon Across North America
Buffini & Company has launched its new “Buffini Coaching Summit” series, an innovative, immersive training and networking experience designed to ...
4 Terms You Should (Almost) Never Use in a Listing Presentation
Whether you’re new to the industry or a longtime veteran, your listing presentation is almost certainly something you have spent ...
‘There Is a Wave Coming’
Above (from left to right): National Association of REALTORSⓇ President Kevin Sears and Anthony Lamacchia at Lamacchia's recent Crush It ...
WATCH: Can Buyer Agents Hold the Line? Yes—With a New Focus
According to John Gillam, broker of record at EXIT Realty Home & Ranch in Colorado, not every real estate business ...
Why Scripts Fail (and How to Build Real Connections Instead)
Scripts might feel like a safety net, but they aren’t. They come off as stiff and rehearsed—two things that definitely ...
Thousands Attend ‘Ready to Thrive in 2025’—RISMedia’s Rocking in the New Year—to Hit the Ground Running
Above, from left, Dr. Lisa Sturtevant, Nykia Wright and Brian Buffini on this year’s RISMedia’s Real Estate’s Rocking in the ...
Commission Flexibility Attracts Talent
Offering multiple commission structures helps brokerages appeal to agents at different stages of their careers. Build a winning team.
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