Take Your Business to the Next Level
As real estate business models continue to evolve, building your business by providing more robust customer value takes a collaborative ...
Tag: Trends & Issues
3 Ways Automation Can Power Up Your Marketing—and Your Business
Real estate professionals juggle countless responsibilities—marketing being one of the most time-consuming, yet critical. Done right, it builds listing momentum, ...
Rich Media Isn’t a Luxury. It’s Your New Standard.
Today’s buyers don’t just want to see a listing. They want to experience it. In a digital-first world, scrolling through ...
From Listing to Loan: Integrating Pre-Sale Financing Options into Initial Client Conversations
Forward-thinking brokerages are discovering a powerful revenue strategy while providing enhanced client value: integrating pre-sale home-loan discussions directly into listing ...
Protecting Your Digital Presence from Bad Bots
Every time you visit a website, there’s an invisible war happening behind the scenes. Nearly half of all internet traffic ...
How a Broker Controls Listing Quality
For the most part, the broker has very little control over the listings taken by agents. From an ethical perspective, ...
The Case for a Better Brokerage Brand: Why Pre-Sale Improvements Matter
In the highly competitive world of real estate, brand reputation and differentiation is everything. As leaders of large brokerage firms, ...
The Business Case for Disrupting Yourself
As an entrepreneur and CEO, I believe evolving isn't optional; it's essential. The most successful companies and leaders are ones ...
MLS as a Broker’s Strategic Partner
As brokers establish new priorities and look for opportunities, it’s clear the old ways are fading. While some have left ...
A Winning Approach to Training and Coaching
In today’s complex and competitive real estate market, ongoing training and coaching is crucial for professionals aiming to succeed and ...
Six Curb Appeal Mistakes That Lower a Home’s Resale Value
The first impression buyers get often determines whether they’ll even step through the front door. While homeowners focus on interior renovations, the exterior plays a huge role in its market value. Read more.
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