Above: REMAX Holdings CEO Eric Carlson (left) and REMAX co-founder Dave Liniger (right) at a recent company event.
In yet another massive consolidation move, upstart Real Brokerage announced it is acquiring REMAX for $880 million, with Real CEO Tamir Poleg taking the reins of what will now be known as Real REMAX Group.
The deal comes on the heels of several other mega-mergers in the space, most notably Compass’s acquisition of Anywhere and its many iconic brands, as ascendant tech-focused companies gobble up legacy brands.
“To see the incredible momentum and strength of the REMAX brand today, I know now is the right time and Real is absolutely the right partner to move REMAX into the future,” said Dave Liniger, REMAX co-founder, in a statement. “Gail and I look forward to watching REMAX enter its next chapter alongside Real.”
The deal will result in a company that boasts a combined 8,500 franchises, over 180,000 agents and an estimated $2.3 billion annual revenue (based on 2025 numbers). Real was the fifth largest brokerage in the country in 2025, according to RISMedia’s 2026 Power Broker Report.
Real will continue to operate as a separate, subsidiary brokerage under the new company. The deal is expected to close in the second half of this year. Liniger, who still controls 38% of REMAX shares, agreed to vote in favor of the deal, according to Real.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Poleg.
In the post-lawsuit and post-pandemic shuffle, REMAX’s domestic agent count has decreased, and the company experienced some high-profile leadership turnover. Real, for its part, has seen its business boom, leaning into proprietary tech and moving aggressively to expand its geographic footprint.
Real has faced its own controversies, however, as a former CFO sued the brokerage alleging pregnancy and gender discrimination, also claiming the company and its executives did not maintain careful oversight of finances and product launches. Real denied the accusations, and the lawsuit ended up in mediation.
Real also has leaned hard into new products and AI, including subbing an AI version of Poleg onto an investor call. In a previous conversation with RISMedia, Poleg said that he wants “Real to be known as the company that changed the way people buy and sell homes using technology.”
The details
According to a release from the companies, the deal is not subject to financing, with Real already securing a $550 million commitment through Morgan Stanley and Apollo Global Funding, refinancing REMAX’s debt.
The deal values REMAX shares at $13.80 in cash, subject to proration. Real shareholders will own about 60% of the company after it closes.
Besides Poleg taking over the combined companies, other leadership decisions were not announced, except Real Chief Operating Officer Jenna Rozenblat serving as “chief integration officer” during the transaction.
“Additional leadership positions within the Real REMAX Group are expected to leverage the combined strengths of both organizations,” the release said.
And the new combined company will be headquartered in Miami, where Real is based, while “significant operations” will remain in Denver, where REMAX was founded.
“Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry,” said Poleg. “Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
