Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily News.
Using endorsements and testimonials from past customers and clients can be a powerful marketing tool for your real estate business. In this edition of Window to the Law, see how recent guidance from the Federal Trade Commission broadens the definition of an endorsement, and applies to all digital marketing, including social media. Implement the best practices in this video to keep your marketing efforts in line with the law.Â
