Strategies to Get Customers for Life
Let’s face it, winning a “customer for life” is like chasing the Holy Grail in the real estate world. It’s...
Posts by Claudia Larsen
THE PLAYBOOK: Helping Gen Zers Become First-Time Homebuyers
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they...
4 Reasons Buyers Should Visit a Home Often Before Committing
Love at first sight is all well and good in a movie, but when it comes to buying a house...
Thoughts on Leadership: Lessons From Jimmy Buffett
Last Friday when I was getting my hair cut, I sat in the chair and asked my stylist: “Hey, would...
Where Homeowners Can Get the Largest, and Smallest, Home Equity Loans
While most homeowners are unlikely to have that much value built into their properties, many are nonetheless tapping into the...
Social Skills: Analytics and the Tools to Track Them
Analytics are one of the most important metrics to use in order to track and propel your business on social...
Home-Price Growth Rebounds in July
Home price growth moved up to 2.5% year-over-year in July, the 138th consecutive month of annual growth, according to a...
The All-Cash Offer: Still a Home-Buying Slam-Dunk Strategy?
First of all, an all-cash offer to buy a house is a bit of a misnomer. If accepted, there will...
Why Real Estate Agents Should Ensure Clients Are Preapproved
In the real estate industry, whether you're a real estate agent or a mortgage lender, the words "preapproval" and "prequalification"...
Mortgage Mix: Rates and Applications This Week
Editor’s Note: The Mortgage Mix is RISMedia’s weekly highlight reel of need-to-know mortgage-industry happenings. Watch for it each Friday afternoon....
The Keywords in a Home Listing That Get a Buyer’s Attention Fast
With online research almost always the first step for buyers, it’s crucial to make sure your homes stand out and provide every bit of information that can create buzz. Read more.
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