Home-Price Growth ‘Stalls’ as More Than Half of Metros See Year-Over-Year Declines
After January’s “weakest start to a year for home prices since the early 2010s,” as noted by Bright MLS Chief...
Posts by Claudia Larsen
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to...
Sentiment in ‘Trough’ as Iran Conflict Continues to Affect Consumer Views
Consumer views on the economy continue to muddle for another month as the Iranian conflict looms over oil and gas...
1 in 13 Potential Buyers Are ‘Dual Shopping,’ Highlighting Affordability Pressures
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on...
Legislative Round-Up: Illinois Realtors Back Governor’s Housing Development Plan; Massachusetts Facing Possible Rent Control Vote
Editor’s Note: The RISMedia series Legislative Round-Up looks at pending and passed federal and state-level legislation that impacts real estate...
Platinum Properties Rebrands as Exclusive NYC Affiliate of Forbes Global Properties
Platinum Properties has rebranded to Platinum Forbes Global Properties and been named the exclusive New York City affiliate of Forbes...
NAR Releases First Quarterly Update to Strategic Plan
The National Association of Realtors® (NAR) has released its first quarterly update on the 2026–2028 Strategic Plan, highlighting progress made...
Land Prices Up 77% Since 2019 as Inventory Severely ‘Drained’
While there have been some stabilizing signs in the housing market—home price appreciation has significantly slowed and inventory is showing...
Looking Beyond the Floor Plan: What Today’s Buyers Really Want
Keri White—president and co-owner of Human Element Real Estate in Santa Monica, California—will be the first to tell you that...
FirstTeam Joins Zillow Preview to Publicly Pre-Market Listings
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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