Jennifer Rzeszewski

The new year is a fresh start—a time to set intentions, to reflect on the successes and challenges of the past, and to make plans for the future. It’s the perfect time to seek out inspiration to help determine what you want to accomplish personally, educationally and professionally in the year ahead. One of the…

Are you considering adding a new credential to your name and building out a specialty niche within your practice? November is a great time to get started because it’s Designation Awareness Month. To celebrate, the Center for REALTOR® Development (CRD) is offering a 20% discount on designation and certification online courses. But how do you…

The most anticipated educational and networking event of the year is nearly here. NAR NXT, The REALTOR® Experience, will be held Nov. 11 – 13, 2022, in Orlando, as well as online. Formerly known as the REALTORS® Conference & Expo, this annual event has been reimagined to optimize opportunities to learn, connect and be inspired.…

According to the National Association of REALTORS®’ (NAR) 2022 Snapshot of Race and Home Buying in America, the homeownership rate for Hispanic Americans has increased to 51.1%, its highest level in history. As we move into Hispanic Heritage Month (September 15 – October 15), it’s an opportune time to reflect on how agents can better…

With low inventory, extreme competition, rising interest rates and decreased bargaining power, buyers are facing one of the most confusing and challenging markets in history. Now more than ever, buyers are relying on agents to have the expertise, passion and persistence to successfully guide them through the home-buying process. How can you help? The most…

In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Now we want to know: When was the last time you tried a new marketing tactic? If it’s been a while since you took a critical look at your marketing plan and added something new to the mix, it might…

The most effective marketing depends on the right messaging at the right time. So how do you ensure that your marketing is resonating with and reaching your prospective clients? Without an intentional marketing strategy, it can sometimes feel like you’re throwing the proverbial spaghetti against the wall, hoping for something to stick. Thankfully, there’s an…

Every April, during Fair Housing month, the National Association of REALTORS® (NAR) recognizes the discrimination and segregation that exists in the industry, striving to build equity for all consumers. But our efforts are not limited to one month out of the year. We encourage members to regularly refresh their understanding of fair housing issues and…

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. Learning about the latest high-performance trends will not only help you help your clients make more informed real estate choices, but it could also increase your earning…

For the past 40 years, the National Association of REALTORS® (NAR) has published key statistics and findings about the real estate industry and related consumer demographics and behaviors in the Profile of Home Buyers and Sellers. This annual report is a valuable reference tool for real estate professionals, and insights garnered from the data can…