Jennifer Rzeszewski

According to the National Association of REALTORS®’ (NAR) 2022 Snapshot of Race and Home Buying in America, the homeownership rate for Hispanic Americans has increased to 51.1%, its highest level in history. As we move into Hispanic Heritage Month (September 15 – October 15), it’s an opportune time to reflect on how agents can better…

With low inventory, extreme competition, rising interest rates and decreased bargaining power, buyers are facing one of the most confusing and challenging markets in history. Now more than ever, buyers are relying on agents to have the expertise, passion and persistence to successfully guide them through the home-buying process. How can you help? The most…

In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Now we want to know: When was the last time you tried a new marketing tactic? If it’s been a while since you took a critical look at your marketing plan and added something new to the mix, it might…

The most effective marketing depends on the right messaging at the right time. So how do you ensure that your marketing is resonating with and reaching your prospective clients? Without an intentional marketing strategy, it can sometimes feel like you’re throwing the proverbial spaghetti against the wall, hoping for something to stick. Thankfully, there’s an…

Every April, during Fair Housing month, the National Association of REALTORS® (NAR) recognizes the discrimination and segregation that exists in the industry, striving to build equity for all consumers. But our efforts are not limited to one month out of the year. We encourage members to regularly refresh their understanding of fair housing issues and…

April is Earth Month, and since sustainability is top of mind, it’s the perfect time to highlight the National Association of REALTORS® (NAR) newly updated Green Designation course. Learning about the latest high-performance trends will not only help you help your clients make more informed real estate choices, but it could also increase your earning…

For the past 40 years, the National Association of REALTORS® (NAR) has published key statistics and findings about the real estate industry and related consumer demographics and behaviors in the Profile of Home Buyers and Sellers. This annual report is a valuable reference tool for real estate professionals, and insights garnered from the data can…

If you’re like most people, February is the time when New Year’s resolutions fade away and we settle back into our usual ways of doing business. Here’s an effective way to combat this backslide: instead of setting general goals, consider focusing on one or more of these industry-related areas and commit to taking an immediate…

Happy New Year and welcome to the new CRD Connect column! We have broadened the scope of this space to serve agents at all stages of their careers and highlight the vast library of educational opportunities that the National Association of REALTORS®’ (NAR) Center for REALTOR® Development (CRD) offers. It should come as no surprise…

According to research by the National Association of REALTORS®, the vast majority of recent homebuyers say they would use their agent again or recommend them to others. But it’s also true that, over time, buyers’ keen affinity for their agent can fade. Some buyers even struggle to remember their agent’s name. How do you remain…