Jennifer Rzeszewski

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Women are a dominant force in the U.S. real estate industry, comprising 62% of REALTORS®. Moreover, single women are the second-largest group of buyers after married couples. Therefore, it’s fitting that we celebrate how women impact the real estate market during Women’s History Month. According to the 2023 National Association of REALTORS®’ Profile of Homebuyers…

No two years in real estate are ever the same, and things can change quickly. As we enter the new year, it’s likely that 2024 will be no exception. Due to the recent outcome of the Sitzer/ Burnett trial, real estate professionals and consumers are closely examining buyer agency and cooperative compensation. While the long-term…

One aspect of business that often gets overlooked in the hustle and bustle of the holidays is finances. The end of the year traditionally marks the time we reflect on our accomplishments, tally the number of transactions and commissions from the year, and start setting goals for the new year. But when was the last…

From artificial intelligence to automation and big data-driven insights, new technology is revolutionizing the real estate industry. To gain a competitive edge in the market, it is crucial to remain at the forefront of these advancements. But how do you keep up with innovations and figure out which tools are worth embracing? Adopting new technologies…

When’s the last time you made yourself a priority? When you’re busy assisting clients, bringing in business and closing deals, it’s all too easy for self-care to take a back seat. However, prioritizing self-care is vital for both your personal and professional success and wellness. As we approach the final quarter of the year, consider…

The newest generation of consumers is stepping into the home-buying scene—Generation Z. Although the characteristics and preferences of this generation (born between 1999 and the early 2010s) are still evolving, a segment is already actively buying and selling real estate. According to the National Association of REALTORS®’ (NAR) 2023 Home Buyers and Sellers Generational Trends…

Real estate agents play a significant role in ensuring that every American has equal access to safe and affordable housing. For REALTORS®, upholding the Code of Ethics means treating all clients equally regardless of their race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. Research, government enforcement and private litigation…

The rise of short-form video has revolutionized the way businesses of all kinds connect with their audiences and how consumers consume content. To remain relevant and competitive, businesses have had to adjust and incorporate more video into their social media marketing efforts. How are you using video in your real estate business? According to the…

Memorial Day is around the corner. While it’s the unofficial start to the summer season, it’s also a special time to recognize the contributions that veterans and military personnel have made to our country. With that in mind, we asked long-time CRD instructor Maurice Taylor, ABR®, GRI, CRS, MRP, SRES®, GREEN, PSA, e-PRO®, to share…

The rise in the severity and frequency of extreme weather events and natural disasters is impacting real estate markets across the country. Higher temperatures, flooding, wildfires, droughts, seasonal storms, etc., are damaging homes and affecting communities at increasing rates. The climate risk profile of certain areas is changing, causing shifts in housing preferences, buyer demand,…