Marketing

Marcia and Albert van Zyl—whose husband-and-wife team, Team van Zyl, works under the banner of Berkshire Hathaway HomeServices (BHHS) Florida...

What’s the point of having a social media game plan if your content isn’t getting in front of the right...

It wasn't long ago that becoming an "auctioneer" seemed like an impossible feat for many real estate professionals. However, as...

What’s the point of having a social media game plan if your content isn’t getting in front of the right...

Systems provide consistency and prevent essential details from falling through the cracks. But when it comes to marketing your services,...

When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a...

Using social media is a great way to gain exposure for your brand as well as the properties you represent...

Looking to boost engagement and brand awareness on social media? Add some creative humor with real estate memes.

The internet and smartphones have made video content widespread and accessible. To engage with your clients, you need to shoot...

Being authentic on social media can seem like a marketing buzzword, but it must be essential to every agent’s online...