When Should You Lock a Mortgage Rate?
(TNS)—When it comes to interest rates, mortgage seekers should pay close attention because every little bit of interest counts. A...
Marketing
Social Skills: Will a Platform Based Solely on High-Quality Content Succeed?
Today, social media is a lot about diving, digitally, into other lifestyles—quickly scanning through profiles to get a glimpse at...
Seeing Things Clearly
Agents are often confused about what to focus on to earn their desired level of income. Their default focus is...
5 Ways to Maximize Your Branding Efforts
One of the most challenging aspects of running a brokerage is the need to develop expertise in many other fields...
Empowering Agents in a Competitive Market
Zillow's Premier Agent Sets Real Estate Professionals Ahead of the Competition As the competition continues to heat up in real...
Real Estate Marketing Strategy Must-Haves in 2020
Do you have a working real estate marketing strategy for the new year? Now is the time to buckle down...
5 Ways to Deliver in the Experience Economy
In a 1998 Harvard Business Review article, James H. Gilmore and B. Joseph Pine wrote that we have entered "The...
Transforming Luxury Home Marketing With Video
In luxury real estate, marketing is all about helping sellers differentiate themselves from the competition. In the search for innovative...
5 Weekend Habits to Improve Client Relationships
You may think of keeping up with former clients as part of your workday to-dos, but many agents admit that...
Increasing Conversions at Luxury Open Houses
Those of you who know me know I'm passionate about open house conversion. When I got started in the real...
How to Build a ‘B-Roll Bank’ for Effortless Content
For the modern real estate professional, mastering short-form video is no longer optionial…it's the most effective way to build brand authority and stay top-of-mind with your sphere. Read more.
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