Creating Urgency in a Buyer’s Market
A static luxury real estate market begs the question: How can we increase an overall sense of urgency in today's...
Luxury
Before You Drop the Price on a Slow-Moving Listing, Consider These Alternatives
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the days...
How to Prospect for Wealthy Clients When You Don’t Know Where to Start
Finding wealthy clients to work with in the luxury home market is a lot like finding traditional clients. The key...
How to Survive and Thrive in a Disrupted Industry
When I got into the real estate business at the age of 18, there were no computers being used, no...
Revamp Your Luxury Marketing Campaigns
While luxury homes sales have been bearing the brunt of a mini-recession, recent stats have shown that the market may...
Getting to the Heart of Relationships: Leveraging Content and an Extensive Network
Alex Brandau knows a thing or two about relationships. In fact, he's been an expert since childhood. The founder and...
Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing
It's easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a...
Distinctive Properties and Prestigious Residences Abound in France
For more than 80 years, Groupe Mercure has had luxury and heritage real estate at its heart. Offering a complete...
Understanding the Mindset of the Wealthy to Create Referral-Worthy Buying and Selling Experiences
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate...
5 Ways to Break Into the Luxury Market
Real estate agents often hope to focus on a specific niche. For some, this could be first-time homebuyers, green-home enthusiasts...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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