Google Re-Enters Portal Wars via HouseCanary in 8 Metros
Through a pilot initiative, tech giant Google is working with HouseCanary to bring MLS listings directly into Google Search, after ...
Tag: Real Estate Portals
Redfin Launches New ‘Early Access’ Search Category for Buyers and Sellers
Redfin has launched what it is calling Redfin Early Access, a new search category featuring homes “buyers won’t find on ...
Zillow Is ‘Not Planning’ for Housing Market to Improve by End of 2026
Zillow posted a strong earnings report for Q1 2026, with revenue up year-over-year as the company launches new consumer-facing initiatives. ...
Zillow and Realtor.com Announce Collaboration to Share Pre-Market, Preview Listings Across Both Platforms
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings ...
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to ...
1 in 13 Potential Buyers Are ‘Dual Shopping,’ Highlighting Affordability Pressures
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on ...
FirstTeam Joins Zillow Preview to Publicly Pre-Market Listings
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the ...
Redfin Lobbying Against Local MLS Rules as Private Listing Law Looms
Redfin has formally—and publicly—asked Washington-based Northwest MLS (NWMLS) to change its rules and allow home sellers to pre-market their properties. ...
New ‘Zillow Buzz Index’ Tracks Buyer Engagement
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost ...
Market May Be ‘Turning a Corner’ as Inventory Improves in March
The brief moment of lower mortgage rates, coupled with some bettering signs in affordability, have led to a margin of ...
6 Musts to Share With Buyers About Why You Rule Over AI
“AI can summarize what has been published about a property,” says one real estate professional. “The trouble is that some of the most important information has not been published, is no longer current or cannot be understood without seeing the home.” Read more.
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