RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

It’s a Sellers’ Market—but Not for Millennials: Report

Home Latest News
By Suzanne De Vita
September 30, 2018
Reading Time: 2 mins read
It’s a Sellers’ Market—but Not for Millennials: Report

Focused young couple checking analyzing utilities bills sitting together at kitchen table, serious husband and wife reading bank loan documents with laptop, family managing finances planning expenses

Even as homeowners, millennials are drawing the short straw.

According to the 2018 Zillow Group Report on Consumer Housing Trends, newly released, millennial sellers—even with the proverbial “upper hand”—are having to change their closing date or cut their list price.

Many, even, have had deals fall apart, against outside stressors and tight timelines—and, the majority of millennial sellers would do over “at least one thing differently” in the process, the report reveals.

Does the struggle mean the tide is turning?

“These seller challenges don’t indicate we’re suddenly in a buyers’ market—we don’t expect market conditions to shift decidedly in favor of buyers until 2020 or later,” says Dr. Svenja Gudell, chief economist at Zillow. “Buyers certainly are starting to balk at the rapid rise in prices, and home values are starting to grow at a less frenetic pace.”

Affordability is a dug-in issue, as well as the inventory shortage, the report shows. Across Gen Z (age 18-22) and millennials, 31 percent of homebuyers ended up living in a place they “hadn’t initially considered” due to affordability concerns and limited options. Sixty percent of millennials, notably, had less than 20 percent as a down payment.

Affordability is a problem for renters, too. According to the report, 52 percent of millennial renters thought about buying a home in their last move; 48 percent, however, do not have $1,000 for an emergency expense at the ready. Moreover, 67 percent moved to a new rental due to an increase in rent—an added crunch on their finances.

Despite the faint findings of a homebuyers’ market, the favor is with sellers today—and, as it goes, buyers will inevitably be in an owners’ position.

“Whether this tilt in the balance is just a pause or the earliest signal of an emerging buyers’ market will determine the extent to which buyers and sellers and their agent partners recalibrate their strategies to adapt,” Gudell says.

“As hectic and stressful as the process can be, most sellers still go on to buy another house, and, if past is prelude, they’ll find themselves back in the market as sellers in another decade.”

For more information, please visit www.zillow.com.

DeVita_Suzanne_60x60Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

Tags: 2018 Zillow Group ReportHousing MarketMillennial Home SellersMillennial Homeownersreal estate newsReal Estate News and InformationReal Estate TrendsSeller's MarketZillowZillow Consumer Housing TrendsZillow Group Report
ShareTweetShare

Suzanne De Vita

Related Posts

Brown Harris Stevens Names Maggie Ross New Managing Director of Brooklyn
Industry News

Brown Harris Stevens Names Maggie Ross New Managing Director of Brooklyn

February 6, 2026
Court Grants Final Approval to $39.7 Million in Commission Settlements in Gibson Case
Industry News

Court Grants Final Approval to $39.7 Million in Commission Settlements in Gibson Case

February 6, 2026
Realtor.com Parent Reports 10% Jump in Quarterly Revenues
Agents

Realtor.com Parent Reports 10% Jump in Quarterly Revenues

February 6, 2026
Judge Denies Compass’s Bid to Block Zillow Rules, Calls Conspiracy Allegations Not Credible
Agents

Judge Denies Compass’s Bid to Block Zillow Rules, Calls Conspiracy Allegations Not Credible

February 6, 2026
Jobs
Agents

Report: Private Sector Adds 22,000 Jobs in January; Annual Pay Up 4.5%

February 6, 2026
Redfin’s Super Bowl Debut Kicks Off a Scavenger Hunt for $1 Million Home
Industry News

Redfin’s Super Bowl Debut Kicks Off a Scavenger Hunt for $1 Million Home

February 5, 2026
Please login to join discussion
Tip of the Day

The Top 3 Factors for Success in 2026? It’s Not What You Think

Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.

Business Tip of the Day provided by

Recent Posts

  • Brown Harris Stevens Names Maggie Ross New Managing Director of Brooklyn
  • Court Grants Final Approval to $39.7 Million in Commission Settlements in Gibson Case
  • Realtor.com Parent Reports 10% Jump in Quarterly Revenues

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X