Three Things Every Team Needs to Scale Efficiently
Real estate teams offer big benefits, especially for agents searching for increased opportunities and growth. When building your team, finding...
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‘Our Profession Is Being Victimized’: Unpacking the Top Issues Facing Real Estate
Above: Bob Goldberg (left), Helen Hanna Casey (center), and Leslie Rouda Smith (right). Why should clients pay agents as much...
Why Staying in Touch with Clients is Vital
During uncertain economic times, smart and proactive companies take stock of what is working for them, and what needs to...
5 Alternative Marketing Channels to Invigorate Your Brand
There are marketing channels that every agent knows, even if they don’t utilize them. Billboards, local newspapers, social media,...
One Is a Lonely Number When It Comes to Sales
“One is the loneliest number you’ll ever do.” This opening lyric to the ‘60s pop rock song “One,” written by...
Failure to Launch Among Gen Z Buyers Likely to Last Longer Amid Affordability Crisis
Waning housing affordability isn't going away anytime soon, and neither are the impacts that it's having on young aspiring homeowners....
How You Can Help Meet the Needs of Hispanic Homebuyers
According to the National Association of REALTORS®’ (NAR) 2022 Snapshot of Race and Home Buying in America, the homeownership rate...
Johnny Carson vs. the Kardashians: How Demographic Tension Will Shape a Decade of Real Estate
Getting an audience excited about data and statistics isn’t easy. Just ask any of your college professors, who probably are...
Common Marketing Mistakes You Might Be Making as a Luxury Real Estate Agent
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the...
10 Ways to Calm Jittery Clients Over Rising Mortgage Rates
The Big Six-Oh can mean different things to different people. For most it’s that they’ve reached the age of 60,...
How to Host a Successful Open House in Winter
The winter months create some unique challenges for holding an open house, and preparation for these cold or snowy days is important for success. Read more.
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