Kathy Forrester Named Chief Marketing Officer of Howard Hanna
Howard Hanna Real Estate Services has named Kathy Forrester chief marketing officer. Forrester’s arrival concludes a months-long search for a...
Marketing
Our New (Virtual) Reality: Lead Generation in a Digital World
The COVID-19 pandemic caused a wave of innovation in the real estate industry. Those who were able to rise above...
Stronger Together: United Real Estate on Achieving High Growth
United Real Estate is celebrating its 10th anniversary this year, and the company's explosive growth has captured the attention of...
Why a Custom Real Estate Website Should Be Your No. 1 Marketing Priority
Think about your website as your digital hub. That is, the place you can send all potential clients for the...
3 Steps for Developing Long-Lasting Client Relationships
When it comes to creating new business in real estate, referrals are the name of the game. With that in...
Berkshire Hathaway HomeServices Chicago Launches ‘Move Confidently’ Campaign
Diane Glass, CEO of Berkshire Hathaway HomeServices Chicago, unveiled the "Move Confidently" anthem to the company on Aug. 19. Move...
Katie Finnegan Named First CEO of RealSure Joint Venture
Realogy Holdings Corp. recently announced the appointment of Katie Finnegan as chief executive officer of RealSure®, the company's iBuyer arm. Finnegan will work...
Optimize YouTube for Your Real Estate Marketing
At a time when video content is at a premium, an agent's marketing strategy can't be complete without developing a...
Inside Real Estate Launches Innovative Homeownership Solution, CORE Home
Inside Real Estate has announced its first product release from its new homeownership technology, CORE Home. CORE Home is a...
Standing Out With Custom Real Estate Tech
Propertybase Drives Georgia Brokerage's Tech-Forward Revamp After almost half a century in real estate, it'd be easy for Augusta, Georgia-based...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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