Best Practices

Being authentic on social media can seem like a marketing buzzword, but it must be essential to every agent’s online...

Second homes have become increasingly popular as buyers seek to capitalize on record-low mortgage rates and find a respite from...

The Philippines is fast becoming one of the top destinations for major corporations to outsource business needs in order to...

It has been fascinating to watch how people have responded to and continue to respond to how COVID-19 has changed...

We coach real estate teams of all sizes and production volumes, but they all ask me the same question, “Sherri,...

The consumer experience is important for your business. If it's memorable, it will set your team apart from the competition....

Did you know that nearly one in four REALTORS® reported that they have feared for their personal safety while on...

If you’re looking for a new real estate agent to add to your team or brokerage, your first step may...

A well-planned client newsletter should be part of every agent’s email communication and marketing strategy. Email newsletters are not only...

For this week’s Thoughts on Leadership, I want to share the story of my father Paul Blefari (Pappy), who passed...