Playing the Long Game: Rocket Mortgage CEO Discusses Company Growth, Real Estate Agent Relations and More
It never hurts to have a strong north star to guide your company through turbulent times. That certainly rings true...
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Three Things Every Team Needs to Scale Efficiently
Real estate teams offer big benefits, especially for agents searching for increased opportunities and growth. When building your team, finding...
‘Our Profession Is Being Victimized’: Unpacking the Top Issues Facing Real Estate
Above: Bob Goldberg (left), Helen Hanna Casey (center), and Leslie Rouda Smith (right). Why should clients pay agents as much...
Why Staying in Touch with Clients is Vital
During uncertain economic times, smart and proactive companies take stock of what is working for them, and what needs to...
5 Alternative Marketing Channels to Invigorate Your Brand
There are marketing channels that every agent knows, even if they don’t utilize them. Billboards, local newspapers, social media,...
One Is a Lonely Number When It Comes to Sales
“One is the loneliest number you’ll ever do.” This opening lyric to the ‘60s pop rock song “One,” written by...
Failure to Launch Among Gen Z Buyers Likely to Last Longer Amid Affordability Crisis
Waning housing affordability isn't going away anytime soon, and neither are the impacts that it's having on young aspiring homeowners....
How You Can Help Meet the Needs of Hispanic Homebuyers
According to the National Association of REALTORS®’ (NAR) 2022 Snapshot of Race and Home Buying in America, the homeownership rate...
Johnny Carson vs. the Kardashians: How Demographic Tension Will Shape a Decade of Real Estate
Getting an audience excited about data and statistics isn’t easy. Just ask any of your college professors, who probably are...
Common Marketing Mistakes You Might Be Making as a Luxury Real Estate Agent
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the...
Buying With Weak Credit: Financing Options From Best to Worst
“For many buyers, six months spent lowering card balances, correcting report errors and building reserves is cheaper than taking the wrong loan today,” says one longtime loan expert. “A delayed purchase can hurt. A payment you cannot comfortably carry hurts much longer.” Read more.
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