Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to...
Best Practices
Op-Ed: Leadership Is the Differentiator in Any Brokerage
Above: Colette Ching. After more than 20 years in real estate leadership, one thing has remained constant: markets change, people...
Why a Home Likely Won’t Be Sold If There’s Signs of Mold
Spring is the busiest season for home sales, but the ‘dream home’ narrative often ends abruptly once the inspector arrives....
Natalie Davis on Impacting Community Growth for Keller Williams
Last year, Natalie Davis advanced inclusion and belonging across Keller Williams Realty International, serving as director of community growth and...
Looking Beyond the Floor Plan: What Today’s Buyers Really Want
Keri White—president and co-owner of Human Element Real Estate in Santa Monica, California—will be the first to tell you that...
3 Business Moves Agents Should Make Before Summer
As the market heads into the summer season—typically one of the busiest times of the year for real estate—agents have...
American Home Shield Expands Technology Partnership with SkySlope
Frontdoor, Inc., a national home warranty provider, has announced an expanded relationship with technology provider SkySlope to help simplify transactions...
New ‘Zillow Buzz Index’ Tracks Buyer Engagement
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost...
The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed...
PropStream Launches Enhanced Draw Map Tool for Precision Search
Real estate data platform PropStream has announced a new enhancement to its Draw Map Tool—designed to deliver a more intuitive...
Help Military Homebuyers Save on Home Warranty Coverage
Share the AHS military discount with eligible homebuyers. Veterans, reservists and active-duty service members can save 20%* on the first year of an American Home Shield home warranty plan. Learn More
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