Building Your Brand in 2021
What is a brand? A brand is an emotional thing. It is a gut feeling someone has about a product...
Best Practices
Introducing Clubhouse: The Newest Toolset for Your Real Estate Business
It seems like every day there is a groundbreaking change in the social media world. Most recently, a new social...
Sellers and Buyers Want a Modern Agent. Are You a Modern Broker?
Some brokerage leaders today are trying to minimize new selling solutions, such as iBuying and buy-before-you-sell bridge solutions. And those...
Thoughts on Leadership: The Power of Discipline
Feb. 1 marked the beginning of Black History Month. A few weeks ago, I wrote about an extraordinary Black leader: Michael...
Reach Out to Clients This Valentine’s Day
Although this Valentine's Day may be busier than a typical Sunday, try your best to carve out some time to...
3 Luxury Staging Trends to Take ‘Center Stage’ In 2021
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as...
5 Tips for Helping Your Agents Confront Buyer ‘Love Letters’
In many parts of the U.S., housing inventory is slim, and buyers are doing whatever they can to stand out...
Success as an Agent in 2021 Means Nailing Digital Curb Appeal
In our 2021 Agent Playbook, we identified digital curb appeal as an increasingly important factor in selling homes. In fact,...
Valentine’s Day: Setting Up Your Team’s Referral Strategy
Valentine's Day is approaching, and while it's typically reserved for romantic outings, there's no reason why real estate agents and...
Managing Client Expectations for Successful Transactions
Purposeful Guidance and Emotional Control Lead to Better Results While the general process of selling or buying a home is...
Parked and Productive: How to Turn Car Time Into Winning Video Content
How to ditch the studio setup and stiff, over-edited videos at your desk, and turn your parked car into a high-converting mobile content hub. Read more.
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