AI and Beyond: The Emerging Technology Landscape
Embracing artificial intelligence (AI) is more than staying ahead of technology. It’s also about enhancing our ability to make better-informed...
Best Practices
Assisting First-Time LGBTQ+ Homebuyers
My real estate career spans over 30+ years, currently as the Senior Leadership Instructor for Better Homes and Gardens Real...
The Buyer Agent Playbook: Winning Strategies When First Meeting Potential Clients
Editor’s Note: The Buyer-Agent Playbook is a new iteration of RISMedia’s biweekly Playbook segment, specifically centering on buyer agency and...
‘Unreadable’ California Buyer Contract Sparks Debate on Transparency
No one said change would be easy. Many real estate organizations find that to be truer than ever about buyer...
Mastering the Market: 7 Must-Have Tactics for Real Estate Agents Post-NAR Settlement
The real estate world has undergone a significant transformation. The NAR settlement has disrupted the industry, forcing everyone to adapt....
How to Retain Your Best Agents in Times of Turmoil
The real estate industry faces a triad of challenges in today’s marketplace: continued low inventory, delivering fewer sales, stubbornly elevated...
4 Things Seller Clients Should Do to Help Ensure a Positive Appraisal
After going through the time and effort of getting an accepted offer for your seller’s home, the absolute last thing...
Strategies for Marketing a Challenging Property in a Seller’s Market
Even in a seller’s market there are always “hard-to-sell” properties. At the height of the frenzied market during the pandemic...
Post-Settlement: How to Show Your Value to Buyers and Sellers
A key challenge that real estate agents face is retaining clients and building long-term relationships. It's not uncommon for clients...
Social Skills: Summer Marketing Strategies for Sizzling Success
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
How to Build a ‘B-Roll Bank’ for Effortless Content
For the modern real estate professional, mastering short-form video is no longer optionial…it's the most effective way to build brand authority and stay top-of-mind with your sphere. Read more.
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