Looking Beyond the Floor Plan: What Today’s Buyers Really Want
Keri White—president and co-owner of Human Element Real Estate in Santa Monica, California—will be the first to tell you that...
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Do Your Own Research: What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George...
Redfin Lobbying Against Local MLS Rules as Private Listing Law Looms
Redfin has formally—and publicly—asked Washington-based Northwest MLS (NWMLS) to change its rules and allow home sellers to pre-market their properties....
The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed...
Share of First-Time Buyers Hits New Low as Boomers Dominate Market
The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall...
The Upsizing Question: How Does Rate Lock Impact Move-Up Transactions?
The rate lock-in effect has been a concern on the minds of many in real estate over recent years as...
The Pre-Market Puzzle: What’s the Buzz on This Hot-Button Issue?
“Premarket listings.” It’s the new industry catchphrase, thankfully replacing “commission lawsuits,” but, alas, it comes with its own controversy. The...
Independent Brokerage Leaders Discuss Future, Navigating Mass Consolidation and Private Listing Networks
Above, from left, John Featherston, Vanessa Bergmark, OB Jacobi, Bess Freedman and Christina Pappas at LeadingRE's LIMITLESS conference March 3. ...
BREAKING: NAR Settles Buyer Lawsuits for $52.25 Million
The National Association of Realtors® (NAR) is settling buyer lawsuits for $52.25 million, opting into a copycat lawsuit in Illinois...
Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing
Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview”...
3 Ways to Highlight Your Listing’s Neighborhood
Buyers are purchasing more than just a home when they sign their final offer—they’re buying into the entire neighborhood, so it’s a good idea to get acquainted with it yourself to highlight all of its features to potential buyers. Read more.
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