A Look at Affinity Marketing Through an Analytic Lens
The real estate industry has been talking about affinity marketing for over 20 years. “I know. I designed, deployed and ...
Tag: Real Estate Business Development
Must-Fixes Before a Client’s Home Goes Up for Sale
The obvious things that need to be addressed before having a client’s home be listed for sale are, well, obvious. ...
Thoughts on Leadership: Leveraging Change
Today I want to talk about change. When HomeServices was founded in 1998, it was on a mission to do ...
How Artificial Intelligence Will Change Real Estate: Should We Brace for Impact or Embrace It?
AI and the residential real estate ecosystem Most of the recent excitement over Artificial Intelligence has centered on generative AI, ...
THE PLAYBOOK: The Importance of Data When Talking to Clients
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they ...
Team Tactics: How Fostering Connections Boosts Morale and Sales
As a team leader, a big part of your job is to keep your team members working together and supporting ...
5 Pointers for Agents to Find the Right Mentor
Most real estate agents can agree that there is always room for professional development. A critical piece to that puzzle ...
Thoughts on Leadership: The Transformative Power of Rivalries
On Monday, I also had the opportunity to attend the Giants-Dodgers game with my friends Kevin Barrett, Kraig Constantino and ...
The Power Broker Interview: Thad Wong
Editor’s Note: RISMedia recently released a special advanced look at the Top 100 firms ranked in RISMedia’s 35th Annual Power ...
Getting Back on the Horse: 5 Things to Do After a Deal Falls Through
A sale you were overseeing fell through. Maybe the buyer reneged on their offer, maybe the seller changed their mind. ...
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