Social Media Savvy: How Fostering a Sense of Authenticity Builds Trust and Credibility
Lauren Matera, team leader of the Revel Home Team When the world shut down due to COVID-19, Lauren Matera had ...
Tag: Real Estate Business Development
THE PLAYBOOK: Winning Strategies for Database and CRM Utilization
Editor’s Note: The Playbook is an RISMedia bi-weekly segment centering on what brokers and agents are doing to ensure they ...
Flipping a House: 4 Risks to What Can Be a Profitable Endeavor
Fully 10% of all U.S. houses sold in the first quarter of 2022 were flipped, according to ATTOM Data Solutions. ...
Thoughts on Leadership: Lessons From Bruce Lee
May is Asian American and Pacific Islander Heritage Month, a time to recognize the outstanding achievements, historic contributions, and cultural ...
CEO & Leadership Exchange Preview: Staying Profitable in Tough Times
As stubborn macro-economic issues continue to decelerate residential real estate sales, brokers are retooling their strategies and business plans to ...
SOCIAL SKILLS: Handy Tools to Help Agents Improve Content and Increase Engagement
Content creation and marketing are essential components of every real estate agent’s social media strategy. However, creating quality content takes ...
The Best Lead Strategy for Growth in Any Market Condition
As Bob Dylan so aptly put it, “the times, they are a-changin’,” and they’re more uncertain than ever. Industry projections ...
3 Ways to Test Out ChatGPT
While there has been a tech revolution in real estate over the years, embracing new technology can still be daunting ...
Thoughts on Leadership: Lessons From the Kentucky Derby
Editor’s Note: This article was originally published May 11. Over the weekend I was entranced–as I am each year–by the ...
Why You Should Never Outsource Customer Service or Support
When a real estate agent calls your tech company for assistance, what kind of experience will they have? Will they ...
6 Musts to Share With Buyers About Why You Rule Over AI
“AI can summarize what has been published about a property,” says one real estate professional. “The trouble is that some of the most important information has not been published, is no longer current or cannot be understood without seeing the home.” Read more.
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