10 Key Strategies From Experienced Agents to KO the Competition
It could be said that in many ways real estate sales mirror pugilism. It’s an intense competition to not only...
Best Practices
Real Estate + AI: Empowering Agents Responsibly for What’s Next
The real estate industry isn’t just changing—it’s evolving at record speed. Markets are more competitive. Data is abundant and often...
Reviving Expired Listings: There’s Money to Be Made for Savvy, Persistent Agents
Last winter, an elderly couple owning and inhabiting an oceanfront condo with two bedrooms and two baths in Palm Beach,...
Beyond the Specs: Crafting Property Descriptions That Sell
Let’s face it: Buyers don’t fall in love with houses because of square footage and the number of bedrooms. They...
How Real Estate Agents Can Drive Sales While Building Stronger Communities
The face of homeownership is changing. Diverse households—especially Hispanic, Black, and Asian families—are driving housing demand and will account for...
Will AI Replace the Need for Agents? Not If You Refine These Skills
AI is everywhere—from generating images and essays to automating tasks—and real estate is no exception. With new tools for virtual...
Frances Katzen: From Ballet to Billion-Dollar Team
From ballet to brokerage, Frances Katzen’s career journey is one of grit, reinvention and persistence. Before leading one of Douglas...
4 Downers Sellers Can’t Change About Their Homes, and How to Talk About Them
It can be a slippery slope for you as the listing agent to discuss a home’s true dollar value with...
Vince Leisey Named President of HSF Affiliates, Franchisor of the Berkshire Hathaway HomeServices Network
Above, Vince Leisey HomeServices of America has named Vince Leisey president of HSF Affiliates, the franchiser of the Berkshire Hathaway...
Broadway Star and Brokerage Leader Earns Bows for a Career of Achievements
Sarah Saltzberg with her REBNY award, and performing on Broadway in “The 25th Annual Putnam County Spelling Bee.” Lead photo...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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