The Anatomy of a Marketing Budget
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where...
Marketing
Building a Digital-First Marketing Strategy for Buyers and Sellers
In this month's issue of RISMedia's Real Estate magazine, we spoke with Amory Wooden, chief marketing officer of CENTURY 21®,...
4 Ways To Shift Your Real Estate Marketing in Autumn
October has rolled in, but 2023 isn’t over yet. That said, if you’re looking for a business pivot, a new...
Team Tactics: Using Your Team’s Instagram for Local Engagement
Instagram is a particularly powerful social media platform for real estate agents to connect with their audience in a visually...
Social Skills: Agent-Profile Tips to Grow Your Social Media Presence
As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent...
Social Skills: Analytics and the Tools to Track Them
Analytics are one of the most important metrics to use in order to track and propel your business on social...
Broker Marketing Kits Essential to Agent Success
With the media landscape evolving at a lightning-fast pace each day, brokers and agents have been scrambling to keep up...
‘Be an Ally’—Industry Leaders Address Sexual Harassment in Real Estate Head On at RISMedia’s CEO & Leadership Exchange
RISMedia Founder and CEO John Featherston addresses the opening session at the CEO & Leadership Exchange. More than 400 real...
Deadline Extended for RISMedia’s 2024 Real Estate Newsmakers Nominations
RISMedia has extended the deadline to nominate a 2024 Real Estate Newsmaker to September 15, 2023 at 11:59 p.m. EST....
Social Skills: 6 Ways Real Estate Agents Can Harness Instagram’s Power for Local Engagement
Instagram is a particularly powerful social media platform for real estate agents to connect with their audience in a visually...
How to Build a ‘B-Roll Bank’ for Effortless Content
For the modern real estate professional, mastering short-form video is no longer optionial…it's the most effective way to build brand authority and stay top-of-mind with your sphere. Read more.
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